Many people who are starting fresh with a new website wonder how many pages to begin with, and what to put on those pages. While there are no “rules” when it comes to websites, and every business should do what works for them, there are some best practices in order to properly communicate the who, what, where, when, and why.
Home page – should draw your potential client in, tell then what you do, showcase your logo and branding, and hook them into contacting you or buying what you are selling.
About page – this is definitely one to outsource in terms of copy because, frankly, who likes to write about themselves? 90% of people who land on my Wedding Planning website visit the about page. They want to know more about who they are buying from! If it fits your brand voice, use this section to have a little fun. Tell a cheeky story, explain why you stand out from your competition, and showcase some fun photos.
Services page – what do you do (but in more depth)? Who are your clients? What are your service packages and starting prices? If you have a product, this is where your shop page would go. We feel that starting prices are important to whittle down clients who cannot afford your services or do not want to spend what you charge.
Blog – answer questions your clients are asking, explain an industry standard, or simply tell a story; blogging is essential for SEO.
Contact – duh, how does your potential get in touch? While a contact form is crucial to gaining info for an inquiry and before a consultation, you should also have your direct email and a phone number listed on your website.
So there you have it! The essential pages of a website laid out. Your particular business may have a need for a few more, but everyone should have these 5 pages.
Image by Tony Wodark