Tailwind Bikes is a perfect example of the power of branding. When you look at the market in Houston Texas, there are very few bike shops that really have any sense of branding or marketing. Within a couple of years, Tailwind Bikes went from an idea to the most well-known bike shop in Kingwood, Texas. So much so, they put their competitor out of business.
Nowadays, Tailwind Bike shop is having such a hard time keeping up with the demand, that they are constantly trying to find new employees to keep things up and running. They are considering opening up more locations to meet the demand, and are on track to be the most well-known bike shop not just in Kingwood, but the greater Houston area.