Choice Entertainment – DJ Matt Phipps’ first business, was one of those websites that have had countless revisions and many different looks over the years.  The company was founded in 2006, and the way of the web was drastically different than it is today.  From Joomla to WordPress, and various looks and vibes, the current version of the website is very much modern and “Web 2.0”.

This website was written to attract all kinds of clients, whereas was a website that was written to attract an ideal client.  It’s interesting, for those who have the interest, to see the differences.  While one site can be general and all-encompassing, the other can be specific and almost “exclusive”.